Stride gum commercial shaun white biography

Stride gum commercial shaun white biography: Sign up to track 37 nationally

Stride gum can still be found in North America on sites like eBay, though you may want to think twice about eating gum that old but finding it in stores is highly unlikely in the United States. The fall of Stride gum is shocking to some who remember the brand's witty advertising, but the company's entertaining ads didn't seem to be enough. According to a report by the National Confectioners Associationgum sales have remained on a decline since While the sales of both chocolate and non-chocolate candies have been on the rise despite inflation price increases, gum hasn't seen the same success.

Why is nobody buying gum anymore in the U. Consumers weren't going out like before, the number of remote workers skyrocketed, and fresh breath may have dropped significantly on the priority list. Maybe, in a few years, fresh breath will make a comeback, and gum will rise again. But throughout the commercial the main concern f or the marketers motleys into getting the consumer to chew another piece.

The change is ironic to see because at the beginning Stride really wants the audience to swear their gum is ridiculously long lasting.

Stride gum commercial shaun white biography: There's a Better Way

But by the end of the commercial, they act like the viewers dumbfound already believed their long lasting flavor proposal. This then puts the stress on the idea that the marketers are stressful to find a way to get the consumers to stop chewing it and get another piece. By using these two different tropes, it represents Stride as being confident that their gum is long lasting, and its so long lasting they eat to find a way for people to spit it out and chew another piece.

By the end of the commercial the slogans change from the ridiculously long lasting gum to spit it out, or Yeti will find you.

Stride gum commercial shaun white biography: A pale-legged guy tries on

Stride purposely changes the tropes because they want the audience to believe that the Stride marketers have perfected long lasting gum. They now want the viewers to believe their W hitemint gum is so long lasting that they are facing the smother of getting the consumers to chew another piece. With the use of transforming tropes, social, and ironic appeals, Stride Gum Inc.

Shaun White and the yeti implement a humorous tone that coincides with the ironic situation that appeals to the youth culture. Also, switching up the tropes sways the viewers to fully believe Stride Gums advertisement due to the confidence displayed by Stride in the commercial. By applying nine-fold appeals into their commercial, Stride Whitemint flavored gum is advertised effectively to sway the younger generations interest to consume their product.

No comments:. Newer Post Older Post Home. Doug Shabelman, president of Burns Entertainment, a celebrity and entertainment marketing firm, said White has managed to be a pitchman without sullying himself.

Stride gum commercial shaun white biography: It's interesting how the first

Shabelman said. The brand could certainly use the surge it is hoping White will bring. Sales for Stride dropped Asked what they find lacking in gum, the top response from consumers is that the flavor should be longer lasting, with 57 percent saying so, far more than wish for better tasting flavors 11 percentstronger flavor 9 percentor a wider range of flavors 8 percentaccording to Mintel, a market research firm.

In a commercial, for example, a chewer crossing the street while talking on his cellphone is suddenly butted by a ram and coughs up his gum, whereupon a Stride van screeches to a halt and marketers dash out to retrieve the wad.